Expertise

Team:

ConVerdge’s senior management team each have years of experience in software development, web design, marketing and advertising. We are also experts in creating and operating online communities. Our team created and operates two online communities www.Uspot.com, a social networking/social media community for College and University students and www.Verdge.com a professional online community for people in the field of Arts and Entertainment. Our entire team of experienced professionals is focused on one area of specialization: creating and operating successful online communities.

Shared experience:

ConVerdge’s clients benefit from our experience in developing and managing online social communities. The clients that we are working with are the market leaders in their segments, and with ConVerdge’s solutions, they will also be the leaders in online relationships in their field of expertise. ConVerdge’s clients will not only benefit from our years of experience, but also from our on going experience and knowledge we gain from building and operating unique and diversified online communities.

Solutions with a creative perspective:

ConVerdge works with each client to define a community solution in terms of mapping it to a client's business objectives and brand. We bring new, creative concepts to each assignment ensuring that the community is fresh, with dynamic energy.

Strategic community model:

At the heart of ConVerdge’s community solution is our strategic community model, developed from years of experience as leaders in this space. The only company with the knowledge, skills, and experience to successfully apply this model to business objectives, Converdge creates online communities that integrate our clients’ brands and products into their customers’ daily lives.

Culture:

We start with the client’s business goals and brand essence. We help define the ideal community culture to embody the brand, inviting investigation by the target audience. We work with clients to define and map out the environment they envision for their communities, including features and particular language used by both company and participants. Our Management team then follows up with the appropriate communication applications and programming recommendations to support and appeal to those ideals.

Standards:

Research supports the fact that a community thrives best when members understand the behaviors and protocol accepted within it. We work with clients to define a set of standards, including privacy settings and the appropriate type of communication. Publishing those standards for the community is critical for members’ understanding both etiquette and enforcement.

Leadership:

As in any social gathering, it helps when particular people provide the model for behavior. Whether a business meeting, trade show, or a party, a moderator or host facilitates the agenda. Similarly, online communities benefit from this. We work with our clients to create conditions for leadership to arise through the natural growth of the community.

Ownership:

Ideally, comfortable environments and appropriate paths to participation result in people making an investment in the growing community. They come back, they take part, and they begin to think of the online community as their own, in some cases an online “home”. As communities mature, we work with clients to encourage increased member investment in the community.